Heatmap is certainly a great way to have an insight on how the visitors are interacting with the pages of your website. Using the appropriate tools, you will be able to determine the elements which are to be tweaked or to be moved to a different area of your page. Basically the heatmaps show where the visitors are clicking and not clicking by highlighting the areas with different colours.
Here are a few ways through which heatmaps can help you in improving your site.
Instant Feedback: There was a time where you had to wait quite a long to see how your marketing strategies are working. But now with the evolution of technology, we have grown to an extent where we can expect the feedback almost instantly. If you launch any campaign related to your business, you don’t have to wait for months to know how the campaign is working.
You need to understand the positives and negatives of the campaign, so that you can make the necessary changes. Heatmap is an ideal solution that can provide you the instant results in real-time allowing you to see how the new changes are performing on your site. You can have a brief insight on what the users are looking at and where they are moving their mouse.
Readership Data: Recent research has found that there is 84-88% correlation between the mouse movements and the eye movements; so ClickTale (an internet company) believes that it is probably an accurate way to gauge the user’s eye using the mouse movements. It is also following the same way; the tool shows where exactly the mouse hovers on the page and where the user clicks.
Heatmaps present the data to the tool in the form of a video that shows how the mouse has moved across the page. This analytics will be highly effective for the sites and pages having numerous photos as the users are likely to use the scroll bar if there is extensive text.
Visual Reporting: Sometimes, presenting business teams with market data can be really complicated; the analytics are often presented as bar charts and numbers using which the marketing teams gather the information while giving it an understandable format. Heatmaps can be of a great help by providing a visual representation of how the website is connecting with users.
If you have to demonstrate the results regularly, you can opt for heatmaps which provide a comprehensive suite of reporting tools. It offers many services that provide a dashboard to extract the information into an easy-to-read format. This aggregate data can give you an idea about how the visitors are interacting with your site on a weekly and monthly basis.
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