Brisbane: I recently read how to increase site traffic on a Drupal website by improving the online marketing. This made me think that I could share some of the key things to help optimize your Drupal site.
Please begin by allowing clean URLs within your system settings. It’s simple. Just a check box.
Now, for a bit more work. I’ve listed out the top 5 modules I recommend putting on your website to help with SEO.
This module does a range of things but the significant features are that it checks for numerous aliases for 1 URL and 301 redirects them to the right URL. Drupal by default does not take away the old or original path if you create an alias which can cause duplicate content in search engines and negatively affect your SEO efforts.
This module offers you granular control of your browser page title to boost your ranking on SERPs (search engine result pages) and aid your SEO as you will be employing rich keywords in those page titles.
Meta tags quick (Drupal 7) or Nodewords (Drupal 6)
The good thing about Drupal is there are numerous ways to do the same thing, so choose the one that works best for you. I personally like nodewords and meta tags quick as my meta keywords, meta descriptions and canonical tags module. If you visit Drupal.org and look for meta data, you will get many others. Select the one that you like best. This is just a way to get your meta descriptions on your pages.
This module automatically produces your page URLs based on the content you define. For instance you can choose a content type of blog to always have the URL /blog/[blog title] . This way the user doesn’t have to manually state a path alias. And if you provide your content keyword rich titles, your URLs will also contain those high ranking terms to get your SEO better.
This module creates an XML sitemap for search engines find and index pages on your site easily. This module also enables you to submit your sitemap to popular search engines.
There are certainly many more modules you can add and once you have set these up and configured them you may require more.
Now that you have all the base modules for SEO, my idea would be to name your targeted keyword list. The Google Adwords keyword tool shows the number of searches for a definite term. This can tell you if there is any traffic potential from that keyword if you are able to grade for it.
Google Trends – Lets you to see how a keyword has done over the years.
WordTracker – Gives dozens of tools to help you find the best keywords.
WebCEO – This software has tools for keyword research and link building, reporting and site audits. They have a free version well as a paid version.
Once you have used the keyword tools, you must have a list of keywords that will be the center of your SEO campaign.
Map your targeted keywords to particular pages. This will give you a better chance to grade for those key terms. Every page must have 1 or 2 targeting keywords. Once your keyword mapping process is done, write page descriptions for each of those targeted pages containing those keywords; create or update page titles in your page title module field; and make sure to revise page content to incorporate those targeted keywords.
Search engine algorithms change all the time so you’ll want to make certain you have some type of analytics software enabled to watch your keyword trends and your organic site traffic.
Congratulations! You now have a well optimized Drupal website!