Brisbane: As reported on Elegant Themes, the system was downloaded 46 million times in the last 1 year. That comes out to 126,000 downloads a day, 5,250 an hour, and 89 per minute. And with an improved version planned for release by the end of 2013, these numbers will certainly raise. As per Bop Design, a San Diego web design agency, these numbers hold up what most web developers already know – that while there are many good content management systems to decide from, WordPress evidently stands out from the crowd.
What puts WordPress so far ahead of the pack?
For beginners, it offers a very user-friendly backend, particularly for people with little or no technical training. Actually, WordPress was planned with the non-techie in mind. Just about anyone can set up a blog on WordPress. And employees with a minimum of computer skills can set up a basic company website simply by pursuing the online tutorials. WordPress is dedicated to serving non-technical users, and it shows in the way they design their content management system for ease of use.
For expert web developers who recognize what they’re doing, WordPress gives other significant benefits. The system is simple to stall and keep up. Adding new content or reformatting existing pages can be done speedily and effortlessly without any special coding. WordPress site builders don’t need to employ HTML editing software – such as Adobe or Dreamweaver – that need more advanced development skills. And they can upload documents, video files, image galleries, and other graphical content without the want for additional HTML or FTP software.
Thanks to its fame, WordPress has a bigger global user community than either Joomla or Drupal. Consequently, users can turn to a broad variety of tutorials and help forums to build up their skills and tailor their web sites. WordPress also has more plugins, extensions and themes, giving users greater choice in the look, feel and functionality of their WordPress sites. Plus, if a plugin breaks or a security issue arises, the global WordPress community works together to attain a swift resolution.
One of the greatest advantages of WordPress is that search engines care for its clean and simple coding, which makes it simple for them to read and index the content. Accordingly, WordPress sites are more likely to attain higher search rankings than Joomla and Drupal sites, especially when people search on a company’s targeted keywords. To further optimize search engine results, WordPress makes it simple to give each page, post, and image its own meta tag keywords. Also, Drupal and Joomla developers typically charge more – an important consideration for startups and small businesses on a limited budget.
But the actual source of WordPress’ overwhelming fame is one that doesn’t get talked about much because it’s not a technology issue; it’s a marketing/positioning issue.
Joomla and Drupal were intended by technical people who wanted to build good content management systems with lots of bells and whistles. On the contrary, WordPress was planned by bloggers who were looking to solve a problem. Joomla and Drupal developers focused on the technical aspects of the product. WordPress developers focused on solving customer problems.
“There’s an important lesson in the WordPress story for all of us that make a living with technology-related products or services,” says Durant. “Customers don’t necessarily want the technology; they want what it does for them. In fact, most customers don’t even care about the technology. They just want it to work right and solve their problems.”
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