With X.commerce, eBay eyes a bigger prize as sales enabler

11 April 2012

Brisbane : EBay and PayPal formally unveiled their X.commerce platform, an ambitious attempt to bridge online and offline commerce and arm developers and merchants with a host of tools to help part consumers from their money.

The platform is wide ranging and includes a number of components, from a new PayPal sign-in called PayPal Access that simplifies registration on commerce sites for payments to a new suite of tools that packages a lot of eBay’s recent acquisitions like Magento, Red Laser, Milo and WHERE. The whole idea is to become an end-to-end resource for all merchants and developers, helping them address opportunities as commerce goes beyond digital to local, social and mobile.

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